COMMUNICATION
We take care of all your communication needs throughout the User Adoption journey. More importantly, we make sure the information users receive is relevant, fun and always on point.
Context is key
Our communication strategy is based on three key pillars that ensure consistent and impactful communication.
1. Context
From a user perspective, it makes a big difference whether they know all about a new technology’s business impact, and how it all fits into the overall company strategy, or whether they just receive an email that says “here’s a new tool, use it”. But it’s about understanding context as much as providing it: We also aim to understand the context is in which users operate every day. That’s why we conduct in-depth interviews and field research to get a better understanding the users and their needs, and how technology can support people in their everyday lives.
2. Infotainment
We believe that IT-related communication doesn’t necessarily involve meticulous technical descriptions (or induce boredom). We think it’s important to experience new technology as entertainment instead of a chore. We strongly believe that working with images that are surprising, enjoyable and visually appealing and are intertwined with the technology create a strong mental model. We like to work with avatars or other images that tell a story and give the entire roll-out purpose, therefore getting a stronger buy-in from users.
3. Stakeholders
The message is important - but the recipient even more so. That’s why we communicate on two levels: First, we provide global communication accessible to all end users to present the overall strategy and the technology’s business impact to increase awareness and convey a sense of purpose. Second, we provide relevant stakeholders with practical examples, use cases and company specific testimonials, allowing for an in-depth explanation of how to use the technology and the demonstration of practical benefits.
Creative showcase
Let us show you some examples of our visualizations
“We were certain that information is the key to acceptance. Handing out PDFs and just telling people which technology would come and when wasn’t enough in the past. We needed our users to understand the strategical thoughts behind the IT decisions, and we were looking for the right way to convey this.“
– Franz Hillebrand, CIO, SIGNA